The details that set you apart and desirable do not matter if your customers don't know about it. Effective storytelling means telling your audience who you are, what you do, and why they should care.
What's Your Why? Why you do what you do is the reason your customers forge a relationship with your business, and keep coming back.
Why are you here?
Why is your North Star
Why is what gets you out of bed and keeps you going. Something inspired you to take the leap, to follow this journey of restaurant ownership. What was it?It's also what aligns and motivates your team, and what connects with customers.
What do you hope to achieve?
If you don't make a plan to get where you're going, how will you get there?
You have business goals that give you targets to hit and data to measure. Even if your goals change, the plan is more important than the destination.
how are you going to meet your goals?
The best path forward is the one that works for you.
Opportunities for growth come in all shapes and sizes, so we help you build out a number of ways to expand you restaurant brand. We also innovate with custom formats such as delivery-only with ghost kitchens, to test new menus or bring awareness to new markets.
maximizing the marketplace
Want to brainstorm session your brand?
Even designers need to bounce ideas off their peers. If you have an idea and need help getting it out of your head and on paper, sign up for our What's Your Why? workshop, available online or in-person.
