At FullCourse, we develop restaurants in the Fast Casual segment.
Fast Casual is a triple threat: the point guard who can make plays happen, shoot the 3, AND also throw a fake and drive for a layup.
Why?
I was a collegiate D1 athlete and played three varsity sports in high school. One of them was basketball - and my dad, with the help of some "Pistol Pete" Maravich training videos, turned me into a triple threat. Always in the stance: ready to shoot, blow past you, or pass for a shot. Armed for any play.
If we've learned anything in the last two years, it's that Fast Casual is best situated to be at the ready for a pivot ... and for any play you can throw at it. A brand built out in the Fast Casual space easily supports several different channels of revenue for a restaurant brand, such as:
>> retail (CPG) product development
>> non-traditional deals (airports, stadiums, colleges, hospitals)
>> licensing deals for the brand>> off-premise sales (pop-ups, collabs, catering)
>> multiple types of brick-and-mortar formats (commissary, ghost kitchens, DT)
>> franchising in multiple formats
When I first entered the space over a decade ago, the word on the street was: Fast Casual is more "recession-proof." There is some logic to that statement, but there is so much more to the Fast Casual segment as an investment strategy. Fast Casual is about to blow past all other segments.
Pivot and roll, baby. The pandemic set your pick.
More in this great article by QSR magazine.
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